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Associate Brand Manager

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Aquent is looking for an Associate Brand Manager for a top CPG client to assist the Senior Brand Manager in planning, organizing and executing marketing of their brand. Responsibilities focus on marketing program execution, tracking and business analysis, and commercialization of new packaging or products that support strategic business objectives.

Key responsibilities can include:

• Contribute to achievement of P&L (top line and bottom line) targets
• Develop and manage business analysis for business reviews, annual business plans and strategic plans. Support Senior Brand Manager in identifying key issues, evaluating competitive & market trends, tracking results and formulating recommendations
• Work with Consumer Promotion Manager and agencies to develop and execute Marketing Plan programs such as advertising, consumer promotions, in-store, PR initiatives, social media, and website
• Develop promotion and pricing recommendations. Work with Sales to ensure perfect execution of programs
• Forecast volume for new and existing products
• Identify consumer insights, partner with R&D, execute and interpret market research and develop package copy
• Lead, motivate and partner with cross-functional teams
• Responsible for tracking monthly shipments and consumption, competitive activity and category trends
• Track and maintain budgeted financial targets, including advertising, promotion, accounts-specific programs, market research, packaging, etc.

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