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Associate Brand Manager

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Immediate need for an ABM for this well known CPG company!!! This is a 2-3 month role starting ASAP!


As the ABM, you will be under the supervision of the Sr. Brand Manager and you will be responsible for implementing and evaluating marketing activities to meet profit and sales objectives. You will also be responsible for learning and refining marketing techniques, business processes and the overall coordination necessary to properly administer a brand.


Business Fundamentals

  • Develop and manage brand budget line item detail; effectively and efficiently manages day to day budget administrative tasks
  • Ensures budget is up to date and an accurate reflection of the P&L
  • Manage SKU level forecasting, volume bridges and Ship Share model to drive forecast accuracy
  • Ability to effectively analyze business trends to provide recommendation on forecast
  • Basic understanding of pricing and retail margins
  • Tracks price points of brand and identifies gaps vs. targets
  • Understands and applies business impact of fundamental legal issues which affect the brand


    Change Management

  • Actively solicits others’ ideas and opinions regarding change opportunities and innovations
  • Fully listens to and remains open to different or contrary points of view


    Critical Thinking

  • Draws conclusions based on analysis, suggests multiple causes for a situation; anticipates numerous
    consequences
  • Looks for patterns in diagnosing a problem; forms and tests hypotheses; identifies inconsistencies or
    discrepancies in information
    Innovation
  • Seeks input from others on ideas to build more creative solutions
  • Works with others to plan the steps required for implementing a new idea


    Business Analytics

  • Can effectively analyze Nielsen data to identify business issues and trends
  • Provides analytical support to validate segment growth drivers
  • Monitors progress against key Brand Health measures
  • Analyze consumer trends to develop meaningful insights
  • Able to conduct competitive analysis that identifies competitor strategies, strengths and weaknesses
  • Organizes thoughts, issues or activities into logical sequence
  • Ability to seek patterns in data or events from seemingly random, unrelated information
  • Can effectively complete analyses around promotional events and sampling


    Project Management

  • Develops and executes against timelines for tactical projects on time and within budget, raising
    potential issues accordingly
  • Communicates the project plan and purpose clearly
  • Solves basic problems within the agreed to project plan


    Communication

  • Develops well-organized messages on a consistent basis
  • Effectively presents a project and seeks alignments
  • Demonstrates ability to write a fact based POV on brand issues
  • Understanding of key functional organizations
  • Established partnerships with key contacts across the organization (Commercial, Trade Marketing,
    Consumer Insights, Finance, Operations, Supply Chain, R&D)


    Strategic Planning

  • Undertakes more complex business and consumer analyses used in Annual Business plans or 5 year
    LOB innovation road maps
  • Start to lead execution of multiple marketing programs as part of the ABP
  • Executes product or cost savings projects related to 3 – Year Strategic Plan or LOB innovation road
    maps
  • Undertakes more complex business and consumer analyses used in ABP or innovation road map
    creation/alignment
  • Lead execution of multiple marketing programs as part of ABP


    Brand Health Development

  • Begins to write product concepts & positioning statements
  • Executes programs from start to finish including writing creative briefs, work plans, agency
    management and legal approval
  • Leads packaging programs


    New Products:

  • Assist brand manager in developing advertising briefs
  • Contributes to advertising production timeline
  • Begins to foster working relationships with agencies
  • Shows a working knowledge of the technical and manufacturing specifications of product ; begins to
    use this to guide product improvement and/or cost savings
  • May lead product improvement projects and begins to establish working relationships with GCI and
    R&D
  • Represents the consumer perspective in cost savings projects
  • May participate and/or lead small-scale product improvements or line extensions
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