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Associate Brand Manager

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Our spirits & wine client needs an Associate Brand Manager to work on a major liquor account and to assist the Marketing Manager with an overflow of work for a 2+ month freelance contract.

Position: Assoc Brand Manager
Reports to: Sr. Marketing Manager
Travel: 30%

Summary: Assist with the implementation and management of consumer driven marketing strategy for a tequila brand with long term growth goals.

Responsibilities:
> Assist with managing a $15MM + consumer marketing budget with the following responsibilities:
• Assist with planning and implementing brand plans that focus on a small number of big ideas
• Assist with developing and implementing new creative - launching major, fully-integrated consumer campaigns (advertising, PR, POI, ROI, online etc.etc.)
• Assist with the project management and development of line-extensions including all new packaging, liquid etc.
• Assist with tracking and managing brand health (Nielsen, NABCA, brand P&L)
• Providing marketing tools for the National sales-team

Requirements:
• 2-5 years of brand marketing experience preferably related to the Spirits Industry or CPG/FMCG
• Experience with managing budgets, working with creative agencies, and developing new packaging
• Solid working knowledge of Nielsen
• Strong analytical skills
• Excellent presentation and communication skills
• Proficient in Excel, PowerPoint and Word

Interested candidates please apply directly to this posting. Thanks!

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