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Associate Brand Manager

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This is an opportunity for a Associate or Assistant Brand Manager who will work on our client's world-class brand at a world class Consumer Packaged Goods company.

PRIMARY RESPONSIBILITIES:

Assists with the development of annual marketing plans and long term business plans. Tracks sales, manages promotional spending budgets, and analyzes business performance. Executes annual marketing plans including promotional events, packaging updates, and sales materials. Develops new item pack extensions, forecasts volumes and tracks key competitive activity. This position requires a strong conceptual thinker, with good analytical and organizational skills, and a bias towards making things happen. Person will be responsible for managing key elements and have total project ownership.

Interacts and takes a leadership role on projects with cross-functional teams involving Promotions, Sales, Supply Chain, R&D, Packaging, Manufacturing, and external agency partners.

Execute yearly marketing plans including volume forecasting, packaging manual, promotional input sheets, sales support materials, and new product activity where applicable.

Tracks volume and profit performance, including management summary, sales and share, consumer affairs contacts, and updates for brand status reports.

Analyzes promotional and pricing activities as preparatory analysis for LTP and marketing plans. Track competitive activity, promotions and pricing.

Responsible for monthly volume forecasting by SKU with customer marketing, production planning, sales and manufacturing.

EXPERIENCE:

  • MBA required.
  • Minimum of two (2) years experience in consumer marketing for a Consumer Packaged Goods company required.
  • Experience in the food industry highly preferred.

    SKILLS:

    Requires strong results orientation, leadership and team player abilities, project management and strong planning and organization skills, and outstanding written and oral communication skills. Decision making and analytical skills are essential

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