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Associate Brand Manager

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Year Long Opportunity !

Under the general direction of the Global Brand Team Manager you will:

  • Partner with cross-functional teams to execute basic plush product line, including finding innovative ways to grow the business.
  • Leverage creative thinking and consumer insights to assist in product innovations and better meet/exceed consumer demands.
  • Assist in development of overall go-to-market product strategy
  • Become the global consumer insights and competitive market segment expert and leverage learning across product lines.
  • Collaborate with Global Brand teams and Regional partners in the development of special assets and information.
  • Assist with analysis of products, brand and category performance
  • Provide timely and consistent communication on product development and key information to internal business partners.
  • Analyzes data and asks open-ended questions to clarify underlying issues clearly; makes preliminary recommendations and escalates issues promptly as required.
  • Understands and uses basic business and financial tools to develop and analyze effectiveness of POS trackers, historical POS and trends, etc; able to give preliminary recommendation based on analysis.
  • Demonstrates basic knowledge of brand P&L (e.g. elements of TLP, cost sheets, etc.) and its components to determine implications of marketing decisions on brand/product profitability
  • Applies customer and market knowledge to manage demand planning, forecasting and inventory levels.
  • Monitors news and advertising media to keep abreast of competitive activities across Hasbro’s markets (e.g. review promotional activity, advertising, public relations efforts and new product launches) and shares key information/learnings with own team
  • Understands and leverages basic knowledge of competitors’ strengths and weaknesses that could impact Hasbro’s product/brand strategy, retail channels and market share
  • Systematically reviews consumer data (e.g. demographics, preferences, buying patterns, etc.) to identify and understand basic customer needs, preferences and opportunities.
  • Openly shares own ideas to enhance value based on consumer insight and emerging trends and uses others’ ideas on product/marketing as a starting point, enhancing and building on them.
  • Applies basic knowledge of different types of business models so as to effectively leverage them; questions new activities/ initiatives related to current/new business model.
  • Articulates with clarity and conviction, offering several logical arguments to gain acceptance of an idea or solution in a positive manner
  • Delivers basic presentations in a clear and concise manner to ensure accurate messages are communicated; confirms common understanding.
  • Invests time to establish rapport with cross-functional/cross geography team members and seeks to understand their unique process requirements and concerns
  • Cooperates and relates to others in a personable manner to create communication transparency and build effective relations with team members
  • transparency and build effective relations with team members

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