Associate Art Director

5 people like this description

Good ideas can come from a cube. Yes, we work in cubes but our ideas are not at all square.

The Associate Art Director works directly with the Creative Director to establish the conceptual and stylistic direction for design staff and orchestrates their work.

These projects include product brochures, case studies, advertisements, spec sheets, quick reference guides, tradeshow graphics, direct mailers, landing pages, advertising campaigns (online and print), viral and other marketing initiatives.

In addition to the creation of new materials the Art Director will also be responsible for reviewing numerous drafts per day from designers. A strong passion for design and willingness to learn the details of our products is a must.

The Art Director is expected to actively contribute to the development of large-scale campaigns and is the Creative Director’s ‘partner in crime’ for day-to-day projects. The Art Director will oversee creative projects and act as the lead, mentor and brand ambassador for the design team.

They are responsible for translating brand requirements to actionable concepts and for the overall quality of work produced by the creative department.

Responsibilities include managing creative projects from concept to completion, maintaining consistency and evolving the brand standards and facilitating in the production of various communication tactics.

Advanced knowledge of design applications such as Flash, Adobe Illustrator, Photoshop, InDesign and PowerPoint is a must.

This person is undaunted by the newest creative tools. They are a problem solver, an information architect. Requires an energizing person, not only with their work also with their work ethic and style. This person will do “whatever it takes” to get a project completed in a timely and correct manner and will go above and beyond the norm. They have the ability to draw people together to share in ideas so that they feel they own it together. They are proud of their work, but realize it really belongs to the client and the customer. They are not cynical, they are not inflexible, and they are not about their portfolio. They are about being part of something as great as they are.

RESPONSIBILITES:
• Directing the creative function so that the environment, culture, team, capabilities, expectations, work style and other elements support the brand

• Ensuring that our creative product remains leading edge and ahead of our competition

• Ensuring that our high quality of creative and production is upheld, maintaining
consistently high standards for him/herself and others on the team

• Delivering strategic communication solutions that help our clients attain their marketing and communications objectives

• Listening, asking, hearing, prioritizing and translating client situation, marketing goals and information into strategic brand concepts, voice, messages and rationales

• Collaborating and contributing to the creative process as a leader of a creative team

• Presenting cohesive and persuasive rationales for campaign approaches

• Leading the unified process of concept/design and post-production execution

PRIMARY DUTIES:
• Work collaboratively with partners, participate in company strategizing, and make recommendations for changes to the creative function to meet market changes, competitive threats or to support strategic plans

• Understand strategic goals and brand; analyze the creative team, environment, processes, technologies, etc., to determine areas needing improvement; and build and direct a creative function aligned with and supportive of those goals

• Make decisions on a daily basis that ensure creative quality

• Set expectations and standards (build a culture) for creative team attitude, behavior, teamwork and professional development.

• Study the creative marketplace, assessing where our work stands against competitors’

• Managing outside resources, including outside agencies, photographers, photographic retouchers, freelancers, web and interactive sub-contractors

• Quality control, including reviewing and evaluating creative output


FUNCTIONAL COMPETENCIES:
• A leader with strong collaboration skills

• Strong communication and presentation skills

• A problem solver with the ability to make tough decision

• Superior understanding of advertising, marketing principles, MarCom strategies and tactics, including technologies

• Demonstrated talent for high-caliber, creative concepting

• Ability to judge creative concepts and copy, and clearly communicate creative direction
to others

• Thorough understanding of art direction

• Excellent planning, time-management and follow-through skills

• An in-depth knowledge of the full Adobe Creative Suite

• Flash (AS3), web authoring/motion graphic tools, HTML5/CSS3, AJAX, popular JavaScript libraries (jQuery Ext JS, etc.), cross-browser compatibility and mobile (touch) interfaces are not required, but a plus.