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Assistant Digital Marketing Manager / Email and CRM

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The Assistant Digital Marketing Manager will be responsible for assisting in the management of  executing and evaluating digital marketing across email and paid advertising efforts.

  • You will own the day-to-day management of digital and email A/B testing, scheduling, campaign analysis and reporting. 
  • You will report to the Digital Marketing Manager and work closely with stakeholders across  departments. 

Email Marketing: 

  •  Own and manage email calendars to ensure all campaigns are sent out on time 
  •  Perform A/B testing on subject lines, email content, cadence and send times to increase email performance 
  •  Analyze campaign performance and use data to make optimization suggestions 
  • QA and deploy email campaigns that drive revenue growth through acquisition, retention and up-sell 
  • Maintain email reporting and propose tests and optimizations for current and future campaigns 
  • Own email execution for active members, building loyalty and retention from day one via ​ lifecycle, transactional/triggered and promotional campaigns 

Digital Marketing: 

  •  Own and manage digital ad calendar to ensure campaigns/stories are aligned across all channels 
  •  Own creative hand off process end-to-end, including working with creative team to ensure timely delivery, create and QA UTM codes, filling out handoff template and distributing assets to external vendors 
  • Perform A/B tests on messaging, imagery, ad type and CTAs 
  • Track campaign performance and propose optimizations for current and future campaigns 

 

Requirements:

  • -Business to Consumer experience, beauty industry a plus 
  • 2-3 years digital or email marketing experience 
  • Bachelor’s Degree in Marketing or related field 
  • Excellent written and verbal communication skills as well as strong presentation skills 
  • Experience managing major ESP
  •  Experience managing digital marketing vendors (web display, paid social, Search & Shopping,  Affiliate, Email) 
  • Strong attention to detail and analytical skills, ability to use data to understand, measure and optimize marketing campaigns 
  • Experience owning email and digital marketing calendars 
  • Experience with A/B testing and audience segmentation 
  • Ability to assess all paid marketing channels via reporting and storytelling 
  • - Agile and comfortable working in dynamic, fast-paced environment 
  • - Self-starter and comes to the table with ideas and questions  

 

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