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Art Director

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The Art Director is responsible for creating compelling conceptual designs throughout all stages of the creative process while working collaboratively with both internal departments and clients to properly understand marketing objectives and client expectations.

NATURE AND SCOPE OF POSITION
The Art Director reports directly to the Director of Creative Services but will work closely with both a Copywriter and an Account Manager to create conceptual designs for major branding and marketing initiatives.

The Art Director’s primary functions are to use strategic ideation capabilities to develop both verbal and visual designs that meet brand and marketing objectives while providing depth to the overall brand creative strategy. This entails establishing on-going and frequent contact with a number of stakeholders such as Account Management, Copywriter and the Client, by creating a rapport with the Client and internal teams, providing perspective on the required creative voice and execution, communicating conceptual and creative visions, managing projects and their details, and reviewing project deliverables for accuracy and quality.

The Art Director is responsible for properly visually translating the Client needs and expectations into a variety of communication designs and formats. The Art Director is also shares responsibility in maintaining quality standards for all creative products produced for the client.

PRIMARY FUNCTIONS AND TASKS

1. Creative Services
o Develop conceptual and art designs across multiple styles and formats.
o Ability to concept ideas and exercise strategic thinking for Client projects.
o Translate creative ideas into well-developed concepts and communications to meet Client objectives.
o Take ownership for visual ideation during the creative process.
o Provide direction and shoot management on photography for flawless execution.
o Address design challenges posed by Client requests, company guidelines, time or resource limitations or external restrictions.

2. Communication
o Clearly communicate ideas, provide feedback and act on directives among a creative team.
o Develop compelling visuals and design standards that evangelize the brand’s identity and voice.
o Integrate concepts and quality standards into multiple marketing formats, such as direct mail, flyers, and digital assets, to reflect marketing objectives.
o Guide Art Directors, Designers and Production Artists output to reflect creative and quality standards.

3. Client Services
o Establish ongoing contact with Clients
• Understand and follow up as needed on Client’s creative briefs and requests.
• Work with the Account Manager to determine the approach and level of information that should be communicated with the Clients.
• Contribute and participate in presentations to Client on concepts and editorial content as needed.
• Respect and seek out creative feedback from stakeholders, with the purpose to improve creative process and outputs.
• Maintain knowledge of Client’s market and product.
o Act as an ambassador for Client’s Creative Strategy
• Clearly communicate and explain the creative strategy behind major marketing campaigns.
• Set visual standards for art design pieces and help communicate proper execution.
• Understands the Client’s style and voice to maintain tight quality control over all marketing pieces that are created.
o Work with Account Manager to establish processes with Client for proper briefings, budget estimation, project management and delivery.

4. Project Management
o Communicate the estimated hours and other resources needed for a new project to the Account Manager and continue to monitor time and resources against the established budget.
o Incorporate all changes and suggestions from internal department review, Clients and legal reviewers.
o Update Account Manager on status of deliverables and proactively apprise of any changes or challenges that may affect the project deliverables.
o Help the team’s workflow process run smoothly and find ways to improve process and procedures.

5. New Business
• Awareness of new business opportunities for department.
• Collaboration with Client of new ideas for deepening brand identify and visual communications.
• Maintain knowledge of industry and marketing communication trends that can be shared and leveraged into new work for the department

QUALIFICATIONS:

• Bachelor in Fine Arts, with degree in graphic design or art direction.
• Minimum of 7 years of advertising agency or design firm experience with production and design, including photography, print and digital.
• Training and mastery of CS5-InDesign, Photoshop, Illustrator and other design applications.
• Knowledge and experience with Flash, HTML, CSS and other web development programs.
• Available portfolio of conceptual work that demonstrates original creation, preferably with branding.
• Marketing or retail experience preferred. Experience with brand-building and marketing across multiple platforms is highly desirable.
• Proven experience working within a creative team and presenting to clients.
• Demonstrated conceptual and creative skills.
• Familiarity with a variety of marketing platforms and experience with both B2B and B2C design.
• Strong tactical skills required, such as project management and scheduling.
• Strong interpersonal skills that encourage team cooperation, promote enthusiasm and motivate strategic thinking.
• A tolerance and desire for working and adapting to rapidly changing priorities and directions.
• Organized and able to handle several projects concurrently

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