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Art Director

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Art Director

75% 1 Art Director/Graphic Designer – With minimal direction, develops innovative design solutions that meet agreed upon marketing and/or business objectives
· Conducts research to stay abreast of current design and functionality trends, incorporating them into work
· Develops concepts based on requirements from communication plans, creative brief or in consultation with client and/or account manager
· Presents design solutions as needed to obtain approval from client(s)
· Executes approved designs working with user-experience and web teams, print support and outside resources as required by the complexity, nature and schedule of the project
*Ensures accuracy, functionality and overall quality on deliverables across all media

15% 2 Administrative and Technical Tasks
*Uses Workamajig project management system to receive and update status of projects, as well as record daily time
*Maintains files in SharePoint and on departmental servers to team standards
*Understands and stays abreast of updates for both Mac and Windows systems
*Maintains and improves skill level in Adobe Creative Suite design software, design techniques and methods
*Adheres to and assists with maintenance of the corporate identity/brand standards
*Populates marketing asset management system with new content (images, design templates, etc.) on a continual basis

5% 3 Stays informed of industry issues
· Learns and understands the different customer segments – residential, small business, commercial/industrial
· Understands regulated and non-regulated businesses and departments, along with their respective operations
· Knows how to navigate the organization to find answers and resolve issues
· Reviews information on the employee Portal about company initiatives, developments and issues affecting the company and industry
· Participates in required company training, business seminars and other design- and marketing-related educational opportunities

5% 4 Performs other duties as assigned

4-year degree in design field or equivalent work experience with a concentration in graphic, web, mobile, video and motion design
· Strong art direction/design portfolio with at least 3-5 years design/work experience
· Knowledge of current production methods for web, online, email, video, audio and print
· Demonstrated, expert skills: · Adobe Photoshop – retouching, color correction, applications of effects
· Adobe InDesign – complex document layout, preparation of files for commercial printing
· Adobe Illustrator – logo and icon creation, basic illustration, path operations
· Adobe Acrobat – creation of interactive pdf files and fillable forms
· Creative concepting – generation of ideas to solve specific marketing- and design-related issues and the ability to sell these ideas to co-workers and clients
· Project management – ability to handle multiple assignments, across various media concurrently
· Customer service – sensitive to customer needs, input and feedback
· Excellent organizational skills – project details, schedules, physical and electronic files
· Excellent oral and written communication skills

· Demonstrated, intermediate skills:
· Storyboarding – development of storyboards for videos (no hand illustration required)
· Photo/video direction – working with photographers and videographers to capture appropriate imagery
· Print process experience – understanding of Pantone and 4/color process color printing, requirements and limitations
· Adobe Premiere and After Effects – basic video editing, transitions, text, graphics, special effects and audio to create final Web and broadcast-quality videos
· Google Web Designer – interactive animation for the Web and mobile presentations, tools and other content
· Microsoft PowerPoint – basic design/creation of master pages for presentations
· Microsoft Word – basic graphic page layout

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