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Analytics Manager

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Our CPG client is searching for an Analytics Manager to complete Consumer Insights Analytics and Planning. This is a contract-to-hire opportunity!

The role of Consumer Insights & Strategy is to drive sustainable business results by embedding customer and consumer centric strategies and actions into the organization.

The Category Business Teams lead the development and implementation of strategies for the growth of the total business. The Manager, Consumer Insights Analytics is a strategic partner to the Category Business Teams, leveraging analytic approaches to develop an in-depth understanding of business implications and recommendations, with shared accountability for business results.

The Consumer Analytics Manager reports to the Director of Consumer Insights and helps drive growth by leveraging a broad understanding of the category and brand dynamics.

Primary responsibilities of the Manager, Consumer Insights Analytics Include:

• Lead consumption, shipment, and inventory forecasting for planning and setting of resource objectives.
• Continuous improvements to evaluation and forecasting of categories and brands (Due-To’s).
• Directs the development/improvement of in-market empirical learnings for pricing and spending principles in support of category/brand volume and profit planning.
• Improving the return on marketing and sales investments with guidance on profitable tactics, consumer focus, and prioritization of geographies and event timings.
• Updates and improvements in Competitive Frame/Market structure definitions for managing established and new product portfolio.
• Translate in-market learnings into a set of coherent, consistent objectives for each of the different functional support areas (e.g., Media, Promotions, Sales, etc.).
• Consult with sales (and Sales Information Department) on use of category understanding and response knowledge to support merchandising strategies, customer plans, and category management presentations.
• Provide ad-hoc support in the use of marketplace information as required by the category team; guide design and interpretation of in-market test with corporate CIS.
• Leveraging research and consulting resources, both internal and external, for increased value and applications of information investment. Provide leadership in improving the productivity and impact of analytic applications and business processes.

Qualifications:

Bachelor’s degree in Social Science, Business or Marketing, MBA a plus
• Minimum 5 years marketing research experience, with demonstrated career progression to positions of increased responsibility
• Functional capabilities and experience across analytics research techniques and applications
• Experience working with and influencing cross functional teams

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