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Analytics Manager

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AQUENT's major entertainment client is looking for a Manager, Digital Metrics and Analytics to work on the development of digital analytics capabilities, processes and best practices across the business. He/She will report into the Analytics Director and will work closely with sales, content and programming, marketing, product, and external vendors.


1. Work closely with the Analytics Director on the implementation and use of analytics across the company

2. Establish strong relationships with internal teams to gain an understanding of their strategies, objectives, and tactics to develop a comprehensive measurement plan

3. Develop standard reporting dashboards with visualizations to aid decision making and overall strategy

4. Manage a team of analysts to provide continuous insights regarding visitor profiles and behaviors to key stakeholders

5. Conduct analyses on special programs, product updates/changes, and traffic fluctuations to proactively escalate issues, propose solutions and modify strategies

6. Manage hierarchies and representation of our digital platforms in third party data sources

7. Identify third party vendor data inconsistencies and reporting errors and ensure that issues are quickly remedied

8. Identify technical and functional issues/bugs in analytics implementations and work towards quick resolution


*Bachelor’s degree

*6-8 years of experience in digital analytics

*Must have the legal right to work in the United States.


*Advanced user of web analytics tools such as Omniture, Google Analytics

*Experience with comScore/Nielsen syndicated tools

*Advanced Excel and Powerpoint skills

*Ability to multi-task and manage multiple projects at the same time

*Ability to manage vendors and disparate data sources

*Highly organized and detail oriented

*Strong analytic and critical thinking skills

*Ability to provide insights, not data

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