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Analyst, Email Marketing

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Contract opportunity with Fortune 500 Tech company!

Description:
Work with a team changing the world for developers. We are looking for an email marketing manager that is super-creative, energetic, and detail-oriented. The person for this role will assist the developer marketing program, aimed at inspiring and educating developers. Experience with technical marketing and an understanding of developers is a plus. It's also a chance to work on a highly collaborative, highly productive team building one of the fastest growing developer communities in the world.

Responsibilities:
Develop email communication strategy with program managers to identify proper approach to increase developer acquisition, engagement, retention, and growth
Manage email campaigns in email service provider platform, including setup, testing, deployment, and reporting
Monitoring all list requests and managing the email marketing calendar to ensure appropriate audience targeting and compliance with mail frequency policy
Create automated, multi-touch, targeted customer lifecycle digital marketing programs
Establish key metrics, create review cycle, and provide insights on developer intelligence
Partner with creative, campaign, and program teams to optimize template design and content
Providing insights on customer intelligence to refine targeting strategies
Recommend and implement email best practices across the developer marketing team
Assist with creation of attractive campaign landing pages
Leverage A/B testing tools, such as Optimizely for campaign optimization
Create and disseminate surveys
Assisting in email whitelisting & ISP relations, CAN-SPAM compliance, and email vendor relationships

Required Skills/Experience:
3+ years experience in either Email Marketing, Database Marketing, or Marketing Operations
Proven track record of meeting campaign performance goals
Demonstrated understanding of email marketing best practices
Experience working with email marketing and marketing automation platforms, with one of the following: Eloqua, Marketo, Hubspot, Pardot
Skilled in marketing testing, data analysis, and reporting
Excellent quantitative skills with an ability to identify trends/insights from data
Expertise in email design and HTML & CSS, especially responsive design
Excellent verbal and written communication skills, with the ability to present technical and non-technical audiences
Team player, able to work with cross-functional teams
High energy with the ability to juggle multiple priorities under pressure and tight deadlines in a fast paced, changing environment
Clear understanding of developers as an audience

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