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Americas Marketing Manager

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Join this Palo Alto based cloud and virtualization company in a contract role as an Americas Marketing Manager!

Job Responsibilities:

o Assist VSAN campaigns team in the logistics, promotion, execution and reporting for multiple online programs (e.g. online media programs, social media programs, webcasts and other online events)
• Use data driven insights as well as A/B testing to optimize digital content and offers to maximize ROI
• Liaise with sales, BU, field and digital marketing teams to provide visibility and ensure successful execution
• Pay close attention to detail in content and logistics
• Work closely with Senior Digital Marketing Manager, Events Marketing Manager, digital media agencies, operations, and sales development teams to ensure proper program promotion and follow up
• Track and analyze online program that are assigned and report on performance and ROI
• Must have experience and comfort working in a fast-paced and highly matrixed environment

Qualifications:

Required Skills and Experience:
• BS/BA degree
• Minimum 3 years of digital marketing experience (B2B experience preferred), preferably with a focus on high tech; agency experience a plus
• Demonstrated experience with closed-loop methodology and the hands-on utilization of webinar platform (ON24, INXPO or equivalent), CRM (Salesforce.com) and marketing automation platform (Eloqua or equivalent) is a desired
• Ability to quickly understand and articulate content value proposition and key messages and ensure these are communicated consistently throughout online program content
• Highly analytical and creative at the same time, experienced in driving measurement and reporting on the effectiveness of the online engagement
• Comfortable in a fast paced environment, willing to prioritize work for self and team, while maintaining business goals and timelines
• Excellent internal and external communications skills

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