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Affiliate Retail Marketing Manager

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Our agency client in Los Angeles is looking for an Affiliate Retail Marketing Manager to help out for thru March 2013. This is a contract role through Aquent.

The Affiliate Marketing Manager will be responsible for managing, growing and evolving all aspects our affiliate program and delivering actionable insight and analysis to the client. The Affiliate Marketing Manager will continuously identify, evaluate affiliates as well as interface managers in other channels to contribute to overall account health.

This individual will coordinate and oversee campaigns through all phases of launch and maintenance, including negotiation of affiliate partnerships and deals, contract review and approval, creative development, trafficking, reporting and analysis and optimization.

Successful candidates will have significant direct retail affiliate marketing experience. Candidates should also be adept at building relationships with their affiliate partners, be able to identify and craft innovative solutions, lead and develop a small team, and be proficient in translating data into actionable insight.

Day-to-day responsibilities include:

• Maintaining and growing our Affiliate Marketing programs
• Sourcing, evaluating and recruiting new affiliate partners
• Monitoring affiliate practices and ensuring compliance
• Maintaining relationships with affiliates and other partners as well as motivating partners to improve campaign performance; maintaining relationships with network providers (primarily Commission Junction and others)
• Negotiating and reviewing affiliate advertising agreements (rates, placements, parameters, etc)
• Monitoring tracking, delivery and campaign performance on an ongoing basis
• Generating campaign performance reports, providing performance analysis and executing on that analysis to ensure positive ROI
• Optimizing buys, renegotiating rates, canceling or renewing as necessary, as well as refreshing and optimizing creative units and media placements

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