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Affiliate Advertising Marketing Lead

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Our client seeks an Affiliate Advertising Marketing Lead to manage the US Small Business Affiliate program. This includes forecasting daily/ weekly / quarterly goal attainment, planning and execution of placements and text offers that go to market, continuous analytical assessment to understand (and report on) performance, and managing the quarterly Affiliate budget. This person will work closely with Merchandising, Site Team, Cycle Planning team, Affiliate Network account team, publishers, and other GTM vehicle leads.


Principal Accountabilities/Deliverables
• Develop an Affiliate digital marketing strategy through collaboration with Affiliate Network account team and publishers to ensure offers are featured on publisher sites in effective way, publisher commission levels / customer cash-back rewards are competitive, and all top offers are consistently delivered to publishers to be hosted on their sites to ultimately result in traffic to Dell.com and conversions across the Small Business audience
• Execute strategy across digital channels in a manner that is integrated with our GTM programs and broader marketing communication efforts
• Collaborate with Merchandising, Site team, and Cycle Planning team to develop competitive and relevant offers / price points in all lines of business that will hunt within extremely competitive Affiliate space to deliver traffic and conversion
o Report out performance of effective and ineffective offers to help understand and develop a clear strategy of which offer levers to pull to drive specific results during peak seasonality and/or times of specific goal needs (traffic at expense of margin or visa-versa)
o Maintain weekly offer roadmap with Merchandising to confirm offer strategy is strong enough to hit/exceed goals and/or flag risk to attaining goals
o Execute coupon creation for unique Affiliate offers
• Able to provide clear direction to Affiliate Network account team on timelines and campaign expectations as well as provide insight on campaign / offer performance to produce results
• Generate campaign / offer analytics to measure impact and to plan for vehicle and offer improvements
• Be accountable to vehicle performance (Visits, RUM, ROAS / MOAS), quality, deliverables and budget
• Deliver a digital marketing playbook that documents best practices and serve as a knowledge resource for everything Affiliate Marketing

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