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Advertising Copywriter (Banking/Financial Industry)

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Our client, a major financial / banking institution seeks an Advertising Copywriter with documented experience writing for financial industry advertising --- within all forms of rich media - video, flash animation and other motion graphics, web, and email marketing programs. (There will be some print copywriting as well.) You must able to write, proofread and edit in a highly collaborative environment, working with account executives, art directors, designers, and production managers. Must have the ability to execute copywriting tasks from initial concept to final release. If this sounds like you, please contact us!

**This is a 12-18-month position, on-site in Wilmington, DE; normal business hours, 8-5.

Responsibilities:
• Secure a clear understanding of the objective and demographics of the campaign to ensure copy is targeted to appropriate audience
• Collaborate with account teams to develop appropriate strategies
• Collaborate with digital designers to produce the most compelling combination of images, design and language
• Conceive the approach and style for projects and adjust the creative to optimize results
• Take a concept or theme and develop copy that will achieve business goals
• Write and evaluate copy, recommend changes, and approve as final
• Develop techniques to reach new customers and enable to company to maintain the competitive edge
• Set direction for client meetings and secure critical information
• Sell concepts, strategies and direction to senior management
• Participate in review of jobs at all stages
• Maintain job folders and documentation.

Requirements:
• Minimum of two years of advertising copywriting experience
• Knowledge of the capabilities and limitations of rich media environments
• Knowledge of general advertising practices
• Documented portfolio and record of achievement
• Working knowledge of Apple OS and MS Office applications
• Exceptional written communication skills
• Strong strategic skills

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