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Advertising Copywriter

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Do you have experience writing advertising copy?
Do you have experience writing for an in-house agency team or with in an advertising agency?
Do you have advertising copy for financial services clients?
Are you looking for a fast past environment where you can apply your strong conceptual and creative writing skills?

If you do, then I definitely want to connect with you~!

Our Fortune500 financial services client seeks an experienced Advertising Copywriter to join their growing team in Alpharetta!

• You will be responsible for strategic and conceptual development of messages and other content, working on a variety of assignments developing and editing compelling content and ideas for marketing collateral, advertising, new business proposals, email promotions, direct mail, banner ads, website content, training materials and other marketing material as necessary.
• You will also work closely with several company employees and must be comfortable being directly involved in Client meetings and presentations!
• You must be able to take ideas and turn them into crisp, refreshing, creative messaging bringing the brand to life in digital, print, advertising and web.

Sounds pretty incredible so far, right?

Essential Responsibilities: You will....
• be generating ideas, developing concepts and editing content for a variety of clients.
• develop clear, straightforward, engaging messaging across multiple channels (digital, print, direct mail and other media) for a variety of marketing campaigns
• push conventional thinking of colleagues as well as break down messaging barriers in order to provide recommendations that help solve challenges and/or issues
• attend and participate in creative kick-off meetings and/or brainstorms, and be able to provide critical creative thinking that will help shape and/or influence recommendations
• ensure team uses creative best practices throughout the creative development process in order to deliver high quality work efficiently, timely and cost effectively
• be contributing to a wide variety of work depending on the individual client needs
• participate in brainstorming sessions working collaboratively with all internal team members to identify key strategic messages and copy points to be communicated. − You will deliver assignments on time and within an allotted budget working within any established brand guidelines that may exist.
• handle high volume work levels with a minimum of supervision.

Qualifications/Requirements: You must....
• be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• be able to work in a fast paced environment, must be self directed and creative
• have the ability to simplify complex subjects and write in different voices to different audiences
• possess excellent organizational and interpersonal skills, able to juggle multiple tasks and meet deadlines
• have excellent interpersonal, presentation, and leadership skills
• have the ability to interact positively with clients and employees at all levels of the organization
• have a Bachelor’s Degree with 3+ years of copywriting experience.
• have proficiency with Mac and PC skills: Word, Excel, and PowerPoint
• have demonstrated proficiency with AP style
• have 3-5 years experience in financial services industry
• have basic knowledge of SEO and social media principles
• have significant experience in developing direct response marketing communications content

Desired Characteristics: (but not required)
• Agency and/or Corporate Marketing experience preferred
• Knowledge of PhotoShop, Illustrator, Quark, Flash, and HTML a plus
• B.A. in marketing, communications, journalism or related field
• Able to exercise good judgment regarding projects and initiatives and other company-related efforts with general guidance from Creative Services Leader.
• Able to communicate challenges to Creative Services Lead as well as help solve them
• Able to manage the workflow and direct the work of others, as needed
• Able to multi-task, prioritize, problem solve and work independently
• Team player, flexible and is a fast thinker, especially during critical or stressful times

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