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Advertising Copywriter

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Job Title: Creative Services Copywriter

Duties: The Copywriter is a strategic thinker who can brainstorm ideas, develop concepts, and produce thoughtful, impactful messaging for digital, print, and broadcast deliverables. The Copywriter works closely with the Designer. This team is responsible for concepting, executing against marketing strategies, confirming content is truthful, accurate, and complies with codes of advertising practice. The Copywriter is adept at writing persuasive, compelling copy that motivates and inspires the target audience to take a desired action. In addition to writing to various audiences, the copywriter is expected to craft copy for a variety of disciplines, including direct, broadcast, digital, loyalty, promotional, and instructional.

This position is responsible for gaining clarity on the creative brief and generating conceptual copy that grabs the attention of the target audience. This may include creating straplines, body copy, jingles, and video scripts.

Usually working on multiple projects, the typical creative process can involve:

meeting with key stakeholders to discuss requirements, core messages, and target audience
becoming familiar with the product, target audience, and competitor activities in the market
brainstorming ideas and concepts for the visual and text with the designers of the creative team
writing and presenting copy options with the designer to clients which may be presented as a story board
modifying copy until the client is satisfied
overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers, and production companies
casting actors and models to appear in advertisements and videos

Skills:
General knowledge of copywriting fundamentals
Strong command of English; proficiency with a variety of writing styles, spelling, and grammar
Ability to communicate clearly and effectively with management, associates, and clients
Ability to prioritize, work well under pressure, within budget, and manage workloads effectively
Be highly creative, imaginative, and possess curiosity about clients' products or services
Understanding different language styles that appeal to various target markets
Excellent interpersonal and communication skills
Work well in a team and with a broad range of creative people
Be highly self-motivated and well organized
Be able to see other people's points of view and process all feedback
Possess good leadership, people, and project management skills

Maintain an interest in:

commerce, popular culture, and new advertising trends and techniques
why loyal customers buy certain products
competitor activities and successful campaigns being delivered by other agencies.



Education: Minimum Education Requirements:
This position requires a Bachelor's degree with an emphasis in business, advertising and/or marketing

Minimum Experience Requirements:
5-8 years' experience writing for direct, digital, and promotional marketing, mass advertising, instructional, or a relevant combination of education and experience.

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