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Advertising Coordinator for retail

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* Work with merchant teams and vendors develop an integrated marketing strategy and plan
* Partner with channel experts to develop and recommend comprehensive marketing strategies for the respective categories and customer segments.
* Develop and execute marketing programs.
* Recommend key merchandising categories of relevance to the merchant teams.
* Coordinate and aligns category marketing plans with brand strategy and category promotional plans.
* Analyze program results and presents recommendations for changes in strategy.
* Stay on top of all data sources for the retail category, competitive and customer information.
* Assess current business and articulate the value proposition and key messaging for each category.
Continually refine to optimize proposition against competitive and customer context.
* BA/BS in Business or Marketing, or its equivalent experience, is required; MBA is preferred
* 3-7 years in marketing, consulting or brand management.

Job Description

Marketing experience across various channels and multiple disciplines of marketing (print, direct, event, creative, etc..) is a plus. Experience with development and implementation of the budgeting process and creating, developing and managing a business plan is a plus.

* Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
* Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies opportunities; Adapts strategy to changing conditions.
* Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
* Written Communication - Writes clearly and informatively; Varies writing style to meet needs; Presents numerical data effectively;
* Project Management - Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
* Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Organizes or schedules other people and their tasks; Develops realistic action plans.
* Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed

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