Advertising Consultant

1 person likes this description

Aquent’s Denver energy client is immediately looking for an Advertising Consultant for a 6 month+ contract. This position will develop and create print and broadcast/web advertising and media plans for corporate and external audiences to support key communications and business unit goals as well as the client’s brand.

-Direct the work of a full-service advertising or brand agency or agencies for the formation of broadcast, print, outdoor, internet, social, direct mail and other advertising activities that meet corporate brand and individual business unit goals.
-Provide direction to internal clients on advertising strategy, options, budget implications and internal/external services.
-Assure that appropriate steps are in place to measure advertising effectiveness and determine if corporate and client needs are being met.
-Provide advertising creative direction and occasional copywriting.
-Ensure that company executives and employees are informed of the company's advertising efforts for internal buy-in and general support.

• At least six years of experience in advertising or a related field.
• A bachelor's degree (or higher degree) with an emphasis in advertising or communications, or an equivalent field.
• An in-depth knowledge of marketing communications and advertising strategy, management and skills.
• A basic knowledge of communications law, including libel, slander, defamation, trademark, copyright, advertising truth standards and contract law regarding formal bids for design, photography and printing.
• Some copywriting experience.