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Advertising Account Executive-Loyalty Marketing

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Loyalty Marketing - Advertising Account Executive

Role

Reports to the Account Manager, Senior Account Manager or Account Supervisor and manages the relationship between ECS and Bank partners, focusing in the areas of customer loyalty and lifecycle marketing.
The Account Executive conducts the affairs and activities of the agency ensuring client delight, sustained results and continued growth and profitability. This role interacts with all agency functions and marketing partners.


Key Responsibilities
(Functions of the role)
• Demonstrate understanding of segmentation, conversion, customer retention, cross-sell and campaign ROI.
• Plan, coordinate, and direct client repeat, cross-sell and Rewards marketing projects for clients.
• Proactively manage day-to-day responsibilities on assigned projects including but not limited to job starts, change orders, client markups, status reports, team and client meetings and all client deliverables.
• Manage the job life cycle inclusive of assigning appropriate project complexity levels, managing schedules across all active jobs and closing out jobs in FileMaker through communication with Traffic.
• Communicate with clients through meetings, telephone calls, status reports.
• Confer with clients to determine advertising requirements and budget.
• Coordinate projects through interaction with creative team, production staff and clients.
• Engage with Agency Integration where needed, and participate in driving consistency across all channels.
• Attend and present in creative review, client meetings and governance where appropriate.
• Deliver all projects to the client within the established line of business Service Level Agreements (SLAs).
• Demonstrate the ability to consistently achieve high client service standards and manage multiple client relationships throughout any given assignment.
• Support out of scope billing where appropriate by confirming funding source and providing billing information on a monthly basis.
• Adhere to ECS policies and procedures.
• Participate in ongoing education to build business acumen.


Measures of Success
• Increased opportunities to expand the agency reach, and output levels or growth across the enterprise
• Sustainment of client survey results internal and external
• Associate satisfaction
• Improved operational execution and client experience


Requirements
• 3+ years experience in advertising/marketing agency or financial services industry managing client relationships - CRM/Loyalty experience and/or database marketing and analysis experience preferred
• Strong communication skills
• Ability to work well in cross-functional team environment
• Proficient in Acrobat, Filemaker, Word and Excel
• High energy, thrives in dynamic environment
• Demonstrated organizational skills
• Sound judgment and interpersonal skills

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