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Ad Ops Specialist

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Ad Operations Specialist (part-time contractor) – ~30 hours/week

The Ad Operations Specialist will support all digital media efforts by owning the execution of B2B demand generation advertising campaigns to help achieve monthly/quarterly targets for the Display channel. The job requires daily use of an online ad serving system, managing third-party vendors, troubleshooting issues and flawless campaign management.

- Coordinate operational aspects of advertising placements on mobile and desktop consisting of standard display ad units, programmatic and custom built native/sponsored/branded content executions.
- Execute the set up of several ad campaigns within Doubleclick ad server (DCM/DFA).
- Develop appropriate tracking for banner ad units and other media placements.
- Implement and test floodlight pixels and partner pixels accordingly to ensure accurate tracking of campaigns.
- Set up A/B tests within ad server and report on creative/campaign performance.
- Traffick ad tags to each publisher/vendor in a timely fashion.
- Monitor daily performance of ads to identify and troubleshoot issues with delivery, campaign set up, and/or pixel implementation.
- Provide weekly reporting to understand trends or levers in increasing performance and make recommendations on optimizing campaigns.
- Keep up-to-date with changes and new features within ad server to utilize in campaign set up.

Skills/Experience
- At least 1-2 years working experience in online advertising industry and/or ad operations role.
- Deep knowledge of Doubleclick Ad Server (DCM/DFA).
- Understanding of campaign hierarchy and ad operations.
- Understanding of campaign tracking mechanisms and ad/web technologies.
- Outstanding problem solving skills and familiar with data analysis.
- Good cross-functional communication skills, attention to detail and great team player.‬‬

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