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Ad Ops Analyst (2 roles) Baltimore

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Our client is seeking an Ad Operations Analyst to join their Display Advertising Operations team. The primary purpose of this position is the ownership and management of the day to day relationships with clients/customers of in an assigned region/category. The Analyst is responsible for the pre- and post-sale process, which includes partnering with regional sales professionals to train, integrate and grow client campaigns and revenue on a self-service or managed-service basis. The incumbent will ensure client satisfaction and Advertising.com business health through creation of custom campaign strategies; analyzing deal or campaign performance; develop innovative alternatives to existing deals or campaigns; and communication with partners and appropriate internal departments on these initiatives.

PRINCIPAL RESPONSIBILITIES

 Manage the day-to-day business relationship with internal and external clients, provide a primary point of contact on daily campaign performance and expert knowledge of platform features and capabilities to promote increased adoption and loyalty of usage.

 Identify growth and upsell opportunities on key accounts

 Effectively optimize campaign performance by recommending adjustments to inventory, targeting, creative components and/or bidding strategies.

 Responsible for onboarding new clients including negotiating MSA’s, training clients for self-service management, integration of client side data partner/s and creation of custom inventory sets.

 Serves as primary point of contact to internal and external clients on issues regarding performance, reports, and general maintenance.

 Provides technical guidance on campaign specifications and provides troubleshooting/conflict resolution.

 Responsible for day-to-day communication with internal and external customers to monitor campaign delivery and contract compliance, ensuring full revenue recognition and client objectives success.

 Track and analyze usage trends and prepare sales and internal reports.

 Deliver on all role specific accountability metrics and goals (revenue accuracy, forecasting accuracy, over/underdelivery to budget).

 Utilize third-party research tools to support plan recommendations and provide competitive network analysis.

QUALIFICATIONS: KNOWLEDGE, EXPERIENCE, SKILLS

 Minimum 2-5 years of account management, business analysts or selling experience in internet advertising sales.

 Strong knowledge of digital advertising including real-time inventory bidding, first and third party data capabilities, third party adserving systems, analytics engines, competitive platforms and non-reserved media capabilities in general.

 Entrepreneurial attitude – ability to identify unique or improved business processes and work autonomously to institute improvement.

 Strong customer focus – promoting customer satisfaction, resolution and loyalty.

 Ability to work independently, evaluate business situations objectively and make informed decisions.

 Manage execution of client solutions through effective communication, problem solving and accuracy

 Proactively anticipate customer’s business needs

 Willing and able to collaborate across boundaries to get work done and drive business forward.

 Excellent verbal and written communication skills, as well as strong presentation skills; excellent analytical skills; results and detail oriented; accountable; strong work ethic; strong team player; solid negotiation skills; proactive self-starter; creative/strategic thinker who is process oriented and has the ability to multi-task outstanding computer skills including solid knowledge of Excel, Word, Power Point, and CRM systems. Some technical knowledge preferred.

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