Ad Operations Sales Planner
The Ad Operations Sales Planner in the UK team plays a key role, as the primary initiator of media plans for the UK Account Executives in conjunction with performing standard Sales Planning duties within a Global Technology environment .
The media plans are complex in nature as they are high value (ranging from $7k up to $1.0mil). The Ad Operations Sales Planner must be knowledgeable on the UK ratecard and inventory and know where to find and manage this complex data.
The UK Ad Operations Sales Planner is also a subject matter expert on all internal tools and booking systems, and holds all information on available products across the world wide Global Technologies Advertising properties.
This is primarily an internal facing role where the main customers are both the account teams and internal local market contacts relating to inventory and pricing.
In addition, the Ad Operations Sales Planner is tasked to develop and nurture strong relationship with the UK monetization lead to insure ease of doing business for the team.
A strong engagement with the UK Sales Excellence team is also required to help give visibility on bookings as well as any campaign movements that might impact the revenue.
Success in this role relies on the highest accuracy in data handling, coupled with well-developed and systematic problem solving skills. It is essential to achieve 100% accuracy between media plans and order bookings. A deep understanding of Advertising products and processes as well as the ability to qualify complex data are essential for effective performance in this role. The ability to develop and nurture reliable relationship with internal stakeholders is vital.
To work in partnership with leading advertisers and agencies to develop and deliver engaging digital solutions - using the large Global Techs assets, properties & expertise to connect with consumers and address business challenges across the UK market.
1. Development of Media Plans
Liaise with local market pricing and inventory teams
Daily communication with Account Teams to understand their commitments and urgencies related to specific campaigns to provide the team with the best service and support.
2. Order Management & Sales Process
Manage and conduct all campaign implementation aspects for UK accounts including client and order setup, pricing and inventory reservations.
Interpret and manage all executed advertising Insertion Orders including client and order set up in ad serving tool
Submission and coordination with Credit department for SAP ID and credit status updates
Act as the primary owner of client set-up, liaising with both the account team and finance teams
Drive reduction of campaign and billing issues through accurate order entry and policy compliance
Uploading of IO’s to the internal storage system.
Review each product / tool launch and/or migration and provide feedback on its impact to the Account Team and customer
Identify manual/ inefficient processes and work with the team to develop efficiencies/ improve workflow. This includes submitting tickets to the Adshelp technical support team.
3. Relationship Management
Develop and nurture relationship with key business stakeholders within sales, ASG, monetization & sales excellence
Think outside the box to help improve information workflow with the UK Sales team and Business Management
Be customer focus when engaging with media agencies.
4. Personal & Professional Development
Keep up to date with all Sales Order Management policy and process requirements
Create a personal development plan with manager to continuously evolve personal and professional capability in line with business needs
Seek feedback from a variety of sources to improve performance and develop capability
Key Success Criteria
Comply with all UK market booking policies and procedures
Ensure order bookings and media plans are identical and customer ready - strive for 100% accuracy
Active contribution to Account Team meetings
Be the on-point person for local market advertising possibilities. Provide accurate information on pricing and inventory availability.
Be to point of contact for monetization
A successful performer in this role will:
Bring exceptional attention to detail to the execution of all tasks
Be able to perform under pressure and use knowledge of pricing and inventory to generate media plans and Insertion Orders to support customer campaign execution across the 64 markets
Understand and anticipate Account Team’s needs for information and/or data and proactively supply as needed
Build trust and a reputation for timely and accurate delivery for internal customers
Work effectively in high pressure situations, managing customer expectations and dealing professionally with all parties
Work effectively both independently and as part of a team
Listen carefully to the views and opinions of other team members before deciding on a course of action
Skills & Experience
Proven track record in inventory management and account services
Significant experience in sales planning
Proven ability to:
Attention to detail
Structured and methodical
Multitask & work under pressure
Drive and Determination
Troubleshooting – problem solving ability
Can do attitude
Relationship building skills across multiple cultures
Online advertising experience preferred
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Ad Operations Sales Planner