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Ad Operations / Campaign Implementation Specialist

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*This is a 6 month temporary assignment with the potential to extend past that*
**Local candidates only please & must have proof of eligibility to work in the US**

The Associate Digital Ad Operations Specialist will execute, manage, troubleshoot, and optimize digital marketing campaigns aimed at both branding and response objectives. This position is responsible for properly setting up, monitoring and ensuring quality assurance of all components of a digital campaign in our client's ad server, or outside servers as needed.

  • Demonstrates an understanding of digital and ad serving terminology
  • QA various creative files (static, flash, rich media, HTML5) for proper functionality and adherence to ad specs as well as IAB Guidelines
  • Load creative files into Doubleclick and assign appropriate click tag(s) within online ad creative
  • Implement/QA site analytic event tag URL extensions
  • Correctly traffic digital ad tags across various tactics to vendors in a timely manner
  • Ensure appropriate implementation of ad tags upon launch
  • Provide status of campaign implementation to the media planning team within 3 days of launch, including screenshots, and actions taken if implementation issues occur
  • Interface regularly with partners; resolve issues that arise including reporting discrepancies, creative policing, trafficking requirements, pacing
  • Apply Event Tags (comScore, 3rd party survey pixels) to various campaign for tracking
  • Follow a comprehensive QA SOP for creation, implementation, maintenance and shut down of campaigns
  • Creation, Trafficking and QA of floodlight activities for brand sites
  • Manage site analytic code lookup tables
  • Troubleshoot internal and external ad server system issues (impressions, viewability)
  • Monitor all live campaigns for proper serving, click through action, and conversion events
  • Coordinate with client data feeds and ad-hoc report requests, as necessary
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