These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Ad Copywriter

0 people like this description

Our Fortune 500 Financial client is looking for a super-smart, super-strategic copywriter to join their Brand Strategy Team. You’ll play a giant role to help them spread the good word about saving Customers time and money through our innovative online products and services.

What’s the job? Right now, our client needs a talented, versatile contract Copywriter to be a part of a small-but-mighty in-house Creative Team. You will be a part of a tight-knit group, so you’ll need a good sense of humor, a strong work ethic, thick skin and, oh yeah, a book that shows only your best work.

You will get a chance to work with many other creative people from all over – other writers, designers and art directors, too – on diverse, high-volume projects. Across all kinds of media channels.

One day, you will be asked to write highly targeted, crisp subject lines, headlines and direct response emails that hit the in-boxes of millions of Savers across America. The next, you’ll have to crank out digital banner ads that deliver the message in just a few words. Later in the day, you may have to switch gears quickly and get ready to rock smart, witty, compelling Social Media content that engages the Clients most loyal Customers.

In short? You’ll write anything that hits the pike. And by anything, we mean everything – long and short form. You’ll also need a critical eye because, like most shops, mistake-free copy’s the absolute end-all, be-all. It’s a pain to hunt down typos, broken links, bad phone numbers and stuff. But trust us, it’s much more painful when we don’t catch them. That means you have to be a top proofreader and copy editor to boot.
Tall order? No doubt. Fun? Oh yeah. Sound like you? Let’s find out.


Want some more details?

• You’ll report to the Creative Manager but work autonomously with all kinds of nice, smart people to concept and develop new/existing creative materials that are strategic, on Brand and – most importantly – on brief.
• You’re a killer headline writer – it’s the very essence of our Voice – but you’re not afraid to get in the weeds with all the payoff copy.
• You’ll need to bring lots of energy¸ enthusiasm and ideas with you (wallflowers don’t really thrive in this often chaotic environment). But you won’t necessarily need to bring a ton of experience in the banking or financial services world. We work at a bank, yes. But we don’t think of ourselves as bankers. The goal, always, is to drive response, engage readers and bring the Voice to life to support the Brand.
• Speaking of our Voice, we talk to Customers and prospective ones like a good neighbor shooting the breeze over the fence – we’re straightforward, direct and open. After all, that’s one of the biggest reasons they like banking with us. Open an account with us or at least visit capitalone360.com and poke around -- either way, our Voice comes through loud and clear.
• You’ll work closely with Brand Managers to write/revise copy that nails the brief and makes our clients happy. Make that giddy.
• You’ll have access to plenty of geeky market research and survey results to help position and develop copy, too.
• You’ll take a few meetings (not too many, promise) with Brand and Product Managers and such to gain key insights and product info, selling points, benefits to the Customer, etc. But most of that stuff will be covered in well-crafted Creative Briefs.
• Want to know some more about our Voice in Social Media? Head over to wethesavers.com – the Official Blog of Savers – and like/follow us on Facebook and Twitter.


• 2 to 5 years of writing experience (preferably on the Agency or In-House Agency side) with a focus on direct-to-consumer advertising, email, digital, Social Media, Customer communications, newsletters – whatever it takes. We’d like to see your portfolio when you apply, so include a link to your website or at least a PDF with your best work.
• You need a Bachelor’s in Advertising, Journalism, Communications, Marketing, English or something close to it. But other kinds of degrees aren’t deal breakers for the right person.
• Again, we’re not looking for a financial product background, necessarily. If you can write to sell widgets effectively, you can write for this job. If you have some cool financial stuff in your book (and most of us do), that’s fine.
• Ability to craft messages to targeted segments based on demographics, psychographics and behavior.
• Sounds obvious, but you’ll need to work well under pressure and effectively handle tight deadlines, unexpected delays, revisions, ad hoc requests and changing priorities.
• Ability to multitask, conceptualize, create and play nice in the sandbox. We have a unique culture here – we all like each other – but it’s not for everyone.

Technical skills and abilities:

• Understanding of marketing, branding, creative development and media
• Strong ability to motivate consumers and juggle multiple marketing projects simultaneously – with grace and a sense of humor
• Resourceful, innovative creative thinker
• Must be willing to be hands-on and ready to roll up sleeves and “get ‘er done”
• Personality to work effectively with internal and external partners
• Ability to thrive in an unstructured, ever-changing environment
• Proficient in Microsoft Windows Business Applications (Word, Excel, PowerPoint)
• Detail-oriented with excellent proofreading skills

Working Conditions:

• Business casual and jeans Friday
• Work from home on occasion
• Occasional business travel is required
• Work flexibility as business needs require
• High-fun, high-pressure work environment to meet deadlines and deliver results

These job descriptions are examples. Looking for work?

Find JobsFind Jobs