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Activation & Pilot Program Associate Analyst

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Job Description: 
The Drinkfinity Activations and Pilot Programs Analyst reports to the US GM and is responsible for event activations and in-person sales initiatives of Drinkfinity US. (S)he will be responsible for leading brand’s physical presence in events and pilot programs (University, Travel & Leisure, Offices, select retailers) 
- Events: work with PR agencies (national and local) and PR contacts (PEP NY and D8 Specific) to coordinate events to raise awareness and generate engagement amongst core target. 
- C&U: be the face of Drinkfinity on a local university campus in order to test physical sales. Ensure flawless execution in bookstore, convenience, vending, gym and other locations. 
- Other Pilot programs: plan and run tests in other channels to explore expansions (Travel & Leisure, Offices and select retailers) 
- Internal stakeholders: work with Legal, Regulatory, Consumer Affairs, PR and Marketing teams to obtain necessary approvals 
- Responsible for a Pilot Program and Events budget 

KEY SKILLS REQUIRED 
- Bachelor degree in Marketing or Communications 
- 2-5 years minimum work experience PR, brand rep, events or B2B in a startup brand, retailer or CPG company 
- Excellent verbal and written communication skills, presentation skills, interpersonal skills 
- Must be able to multi-task and work well under pressure. 
- Interest in working with a highly dynamic team with the ambitious goal of reinventing beverages

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