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Acquisition Mgr

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As part of the national Acquisition and B2B marketing team, this position helps define and lead the overall B2B Acquisition strategy for Verizon Wireless. In practice, this means working cross-functionally and in partnership with the area prospect marketing teams and additional internal organizations with the ultimate goal of driving revenue, customer growth, and incremental lift on customer-facing campaigns.

This role will help develop and execute the strategic plan for all segments and define and execute necessary customer-facing targeted marketing campaigns, as well as support ad-hoc requests from area teams utilizing outbound, email, direct mail and SMS vehicles.

In addition, this position has responsibility for the following activites:

B2B Acquisition Campaign Strategy
• B2B landscape, align strategy with business objectives
• Identify segment opportunities, develop strategies, value proposition, product positioning and marketing programs to differentiate Verizon Wireless from the competition driving revenue growth
• Understand the entire prospect journey and specific customer needs within each segment to improve lead nurturing tactics and drive conversion
• Develop a deep understanding of key business drivers such as Pricing, Product/Customer Experience, Distribution/Channels, Promotions and Positioning
• Long term calendar, campaign strategy
• Presentations to area teams and leadership

B2B Acquisition Processes, Creative Development & Execution
• Drive, maintain, improve, enhance current processes to improve and make current process more efficient
• Agency management
• Project management
• Budget management
• Calendar maintenance
• Creative development
• Campaign execution

B2B Data Management
• Ensures data requests are being met on time with 100% accuracy from internal database support team
• Drives for best-in-class list purchases from external sources, opportunities to develop and enterprise data warehouse for data licensing, and ways to strategically target and model data for highest return on investment/ greatest incremental lift
• Long term database evolution

IT System & Process Management
• Partners with necessary internal subject matter experts and with IT on short term and long term B2B system enhancements that benefit the needs and evolution of a robust acquisition program
• Provides system requirements for B2B segment from a prospect/lead nurture perspective
• Acts as subject matter expert for B2B needs within platform

o 5+ years Acquisition / direct marketing experience
o 5+ years project and/or product management experience
o 5+ years experience managing direct marketing projects (client or agency side)
o Excellent written and oral communication skills with experience presenting to senior management
o Proficiency with Microsoft Office including Excel, PowerPoint, and Word
o Good analysis, reporting and technical skills required
o Demonstrated experience reporting financial impacts of large scale initiatives
o Proven success working in a fast paced environment with shifting priorities
o Education: Bachelor degree

Optional work site location is 915 Broadway NY NY
Primary Skill Requirement
Acquisition/direct marketing experience ; min of a Bachelors degree REQUIRED

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