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Acquisition Marketing Manager

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Our client is a highly reputable, and established market leader and their brilliant products and services are amongst the most innovative drivers in changing the way businesses operate. Our client is in a digital focused growth phase, pushing the boundaries and driving innovation is core to their strategy. This expanding Product Marketing digital team is being spearheaded by an inspirational, prominent, Head of Product Marketing & Acquisition.
The purpose of this newly created Acquisition Marketing Manager role is to build a sophisticated multi-touch and multi channel nurture programs to drive online adoption. With a core focus on developing an integrated marketing plan that delivers revenue generating marketing programs through main channels including digital, email, DM, mobile, social media and partner channels.

Key Objectives:
Be part of the vendor marketing automation program selection panel
Utilising your business acumen translate overall commercial objectives in to effective,targeted direct marketing strategies across, acquisition, upsell & winback streams
Optimise nurture journeys and develop marketing campaigns that meet division and unit sales targets
Partner with marketing leads on demand generation practices, including lead scoring models, lead lifecycle and lead handover processes
Mentor and lead two direct reports

Desired Skills and Experience
Demonstrate extensive digital marketing strategy & campaign delivery experience across search, email, DM, mobile & social media channels
Strong experience with marketing automation (Marketo / Salesforce)
Proven understanding of DM principles, including test-and-learn methodologies and analysing research
This position will suit a proactive, flexible, results focused person who enjoying building relationships with stakeholders across the business. You will be required mange multiple priorities in a fast moving environment.

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