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Acquisition Marketing Consultant

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Our corporate client is seeking a Marketing Consultant. This is a marketing consultant who will work as part of an integrated sales and marketing
team to provide acquisition marketing strategy, accountability for implementation,
oversight and metrics that support sales and membership acquisition goals for prospects
in the core market, including employer groups and their associated employees.

Essential Job duties and responsibilities:
• Work with management to articulate and get buy-in of appropriate sales strategies
and objectives
• Research, develop, and test marketing strategies, messaging and plans that identify
key value propositions, competitive advantages, marketing opportunities, direct
marketing, and new project development to support sales goals, member acquisition
and producer loyalty.
- Responsible for successful marketing campaign implementations including
technical and artistic phases, materials, and budgets, and results are
communicated to the management team and stakeholders.
- Ensure completed marketing campaigns are evaluated and learning
outcomes disseminated across the company.
- Monitor and analyze new acquisition marketing activity and costs against
goals.
• Play a key leadership role in working collaboratively with the sales teams, product
development and other internal parties in developing integrated and multi-media
marketing strategies to targeted prospects and producers to drive profitable
membership growth in accordance with the annual business plan
-Ensure complex quantitative models show how elements of the annual plan
lead to achievement of business goals.
- Develop and be accountable for execution of specialized marketing project
plans and steps to ensure they support new sales objectives.
- Oversee the preparation, issuance, and delivery of sales collateral,
newsletters, exhibits, and events product/service launches and promotions to
support new sales and producer loyalty programs.
• Participate on and/or lead large cross-functional and project teams developing and
implementing new marketing strategies, processes and tools.
• Budget responsibility and oversight of core acquisition marketing budget.
• Ensure projects are managed within budgets and on time.
• Ensure all project briefs tie back into acquisition strategy, clearly outlining each
project’s objective, audience, timeline, budget and measurements of success.
• Establish working relationships with key individuals from the relevant business sectors
within the organization.

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