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Acquisition Marketing Analyst

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ACQUISITION MARKETING ANALYST 
The Drinkfinity Digital Media Analyst reports to the E-Commerce Manager and is responsible for the media investments. (S)he will be responsible for leading the Media buy and execution for Brand awareness (budget from MKTG), Acquisition and Retention, SEO, tagging. 

- Media Agency: manage media spend for awareness and acquisition in display, banner, native and alternative digital placements. 
- Social Channels: work with media agency and marketing team to push out social ads leading to followers and conversion 
- SEO: lead search strategy strategy and optimizations and google ads 
- Video: manage investments in YouTube and other channels 
- Amazon: manage investments to drive acquisition on Amazon 
- Internal stakeholders: work with Legal, Regulatory, Consumer Affairs, PR and Marketing teams to obtain necessary approvals 
- Responsible for a sizable media budget 

KEY SKILLS REQUIRED 
- Bachelor degree in Marketing or Communications 
- 2-5 years minimum work experience e-commerce marketing and digital media management experience at a startup brand, digital retailer or CPG company with strong online presence 
- Excellent verbal and written communication skills, presentation skills, interpersonal skills 
- Must be able to multi-task and work well under pressure. 
- Interest in working with a highly dynamic team with the ambitious goal of reinventing beverages

 

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