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Account Manager

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Our medical technology client is looking for an Account Manager to join their Creative Services team. This person is responsible for the development, production and implementation of effective marketing communications strategies and programs designed to support business unit (BU) objectives and align with corporate strategy and messages. Account Managers serve as the liaison between Corporate Marketing design and digital teams and Product Marketing teams. Account Managers collaborate with multiple partners to design, implement and measure marketing campaigns, product promotions, sales tools and customer collateral that support strategic business objectives, product launches and sales efforts.

The Account Manager is responsible for the development, production and implementation of effective marketing communications strategies and programs designed to support assigned BU objectives and align with corporate strategy and messages. This role supports two Business Units within the Procedural Solutions segment—Infection Prevention and Infusion Specialty Disposables. The role may also expand to manage a junior direct report to support their assigned BU, and is responsible for their training, career development objectives, performance reviews and project/campaign success. This role is a full time, salaried position.

Primary Duties / Responsibilities
-Adhere to, and be an advocate for, corporate branding initiatives; support BU strategy and messaging with measurable marketing/branding campaigns that support BU defined goals; participate in regulatory/legal reviews and document approvals and archival in communication quality system (ZINC)
-Manage project and program timelines and budget; provide ROI metrics—when applicable—on demand generation campaigns tracked in Salesforce.com; identify opportunities to conserve costs by streamlining printing/production costs, identifying opportunities to leverage scale in media purchases and, in general, applying knowledge of client budgets to stretch dollars and maximize investments in media, sponsorships, trade shows, video, etc.
-No direct budget responsibility, but supports BUs with recommended strategies and tactics to meet goals within defined budget. Partner with external vendors and internal design team to facilitate cost bids and invoicing.
-Recommend BU marketing communications strategies and methodologies based on established BU marketing goals or milestones (product launches, trade shows, demand generation)
-Initiate and execute small- and large-scope marketing communication programs with clear, measurable objectives based on BU goals/milestones. Prepare and manage program plans/timelines. Align the efforts of involved parties (BU, design team, vendors) and manage projects from start-to-finish, serving as lead communicator, coordinator and advisor
-Develop, maintain and measure multi-channel marketing tools and customer collateral (product brochures, case studies, presentations, digital marketing campaigns)
-Demonstrate advanced knowledge of marketing communication processes, principles and best practices
-Measure and report project/program performance and recommend improvements to BU; demonstrates a strong sense of ownership for outcomes
-Build relationships with business marketing leaders and guide marketing communications strategies to meet their objectives
-Demonstrate a thorough understanding of the business units, including marketing challenges and opportunities
-Coordinates with Global Marketing teams (Design, Digital Marketing, PR, Trade Shows/Events, Internal Comm, Market Research), along with third party and BU/Marketing departments
-Communicates with BU Marketing teams, BU Marketing leaders, BU Sales teams, Creative/Design, Digital Marketing, Internal Communication, Trade Show/Events, PR, Market Research, Legal and Regulatory teams
-Third party communications may include media planners, video production agencies, illustrators, photographers, trade publication representatives, copywriters, hosting/fulfillment centers

Required Skills and Knowledge
-Ability to create and implement strategies and programs that help meet business objectives; experience in healthcare and advertising agency industry
-Advanced knowledge and application of marketing communications process, principles and best practices; excellent project management skills and ability to manage details and deadlines with balance and follow-through; ability to nurture existing clients and grow relationships with new stakeholders; strong communication, presentation and negotiation skills
-Agency or B2B in-house marketing experience. Health care and/or technology background is preferred
-Bachelor's Degree in marketing, communication, journalism, English or related field
-Advanced degree is a plus
5-7 years of experience in related field

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