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Account Manager

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This position is primarily responsible for supporting the execution and management of the marketing communications plan for Health Care Professionals (including doctors, practices, staff, hospital administration/management). This position is on the Account Management team within the internal agency and works in close partnership with the internal client organization (contracting, network development, HCP relations) as well as various specialty marketing groups within the company (e.g., Segment Marketing Communications, Creative Services, Brand Management, Research, Public Relations, Digital/Social Media, Events & Sponsorships) and external partners (e.g., marketing and advertising agencies, printers) to ensure timely and flawless delivery of the plan. This position works under the direction of a senior account manager, and provides an impact by understanding the clients objectives and recommending new, creative and differentiating marketing communications tactics.

- Responsible for ensuring the timely and effective development and execution of the marketing communications plan(s), working with the senior account manager, client contacts, the specialty marketing teams, and/or with outside marketing partners
- Responsible for formulating strategies and tactics that convey the most effective market messaging to target audiences.
- Develops creative briefs and partners with Creative Services including obtaining production schedules and budget estimates and working with copywriters, designers, illustrators and creative vendors
- Secures final sign-off from subject-matter experts, project owners and legal/compliance team
- Ensures plan execution stays within designated budget
- Through collaboration with internal stakeholders, is responsible for ongoing project updates to management and internal clients
- Identifies critical opportunities to communicate to internal audiences and provides editing/review support to ensure consistency of messaging.

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