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Account Manager

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Aquent is seeking for an Account Manager located in Bethesda, MD. Act as a forward-thinking, strategic marketing and communications manager and partner with assigned clients to understand and articulate their business needs while ensuring account team effectiveness in planning and executing marketing communications projects in response to those needs. Oversee, manage and prioritize project workflows from scoping to final execution, ensuring that all project deliverables are executed on time, on budget and on strategy. Work in collaboration with other functional areas within the Creative Agency to ensure efficiency and operational effectiveness.

The core accountabilities of this position include:
• Marketing Intelligence: Demonstrate mastery of assigned lines of business, assigned brand(s), as well as integrated marketing communication strategy.
• Client Partnership: Work collaboratively with clients to develop smart, successful, integrated communications strategies in support of business objectives.
• Project Management: Manage and guide project workflows to execute client campaigns, marketing collateral and customer-facing content.

EXPECTED CONTRIBUTIONS
Marketing Intelligence
• Leverage knowledge of hotel business strategy, marketing communications insight and brand acumen to guide the development of sound, integrated creative communications solutions on behalf of assigned client across all channels (i.e. print, web, social, mobile, and video).
• Gather strategic business and user insights from clients to develop comprehensive project briefing documents, ensuring client alignment on objectives and enabling the team’s understanding of projects/assignments before work begins.
• Partner with Creative team to scope and shape concepts and executions (design and copy), positively influencing project outcomes, across channels.
• Prepare and pitch business and campaign proposals to clients that include high quality creative concepts and on-strategy business rationale that is in sync with clients’ global marketing plans, brand and portfolio positioning, and a content marketing strategy.

Client Partnership
• Work collaboratively with assigned clients to develop and implement integrated marketing communications strategies in support of business/program objectives, brand and portfolio positioning and global content strategy.
• Proactively engage clients early in the process with a view towards helping —planning/forecasting work up front and holding "discovery meetings” to inform projects before they begin.
• Operate as a liaison between project team members, clients and external/internal business partners.
• Strengthen client partnerships by applying project management expertise as well as marketing expertise and brand acumen to ensure that projects are executed on time, on budget and on strategy.
• Develop on-going dialog with clients and partners around present and future marketing communications plans, marketing and consumer trends and marketing best practices, with the goal to leverage marketing efforts and content to build loyal, engaged brand fans.

Project Management
• Responsible for project initiation, estimating and scheduling, with help across internal departments.
• Monitor and track the labor delivery and budget for active projects and specific project deliverables. Communicate priorities, needs, challenges and opportunities as appropriate to other internal cross-functional team members.
• Communicate regularly with client, including project status reports, meeting summaries, budget-versus-actual reports, etc.
• Partner with creative team to present creative assets and other project deliverables, such creative concepts and copy, in order to obtain and translate client feedback.
• Mentor junior team members on project and client relationship management practices, as well as department processes and protocols.

CANDIDATE PROFILE - KEY TALENTS AND EXPERIENCE DESIRED
• Requires 4+ years of work experience in marketing communications and/or advertising with at least three years as an account manager or coordinator.
• Experience with brand marketing or agency client work preferred.
• Ability to partner with clients to develop relevant, effective marketing communications strategies—scoping projects in support of clients’ business objectives.
• A strong sense of copy/design best practices along with experience developing creative communications across multiple channels.
• Ability to succeed under pressure, working independently to managing multiple concurrent projects while shifting priorities and responding to changing business/client needs.
• Customer oriented with exceptional attention to detail, organizational and strong communication skills (written and verbal).
• Exceptional customer communications and relationship management skills
• Experience leading as a multi-functional project team (particularly with creative and print production and fulfillment colleagues) combined with a proven understanding of project estimating, scheduling and workflow trafficking.
• Expertise with Microsoft Office (Word, Excel and PowerPoint).

Education: Bachelor’s degree in communications, marketing or business required.

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