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Account Manager

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Our client's marketing team is looking for a clever and experienced go-getter with stellar communication skills, analytical muscle, and a desire to create a best-in-class customer experience through site and email content creation. This individual will help to drive category growth by developing, executing, and automating customer-centric marketing campaigns across a multitude of traffic channels.

The ideal candidate will be innovative and team oriented and will appreciate a dynamic environment with rapidly shifting priorities. This person must be comfortable operating with considerable autonomy to execute tasks in a timely manner and to a high degree of quality. S/he will understand how their work impacts business goals and will successfully support those goals while protecting the integrity of the customer experience.

Key Responsibilities:

- Optimizing content for maximum performance through frequent testing and data analysis
- Driving data quality projects
- Building and scheduling campaigns (site and email), providing performance metrics, always seeking to improve
- Working with other business teams to identify and make significant changes to site features and experience
- Conducting regular testing of new merchandising tactics, documenting the results and sharing best practices
- Identifying opportunities for content efficiency and automation and working cross-functionally to implement them
- Optimizing online traffic growth from multiple sources including, direct, SEO, sponsored links, banner ads, affiliates, mobile, and email
- Working with vendors and vendor managers to create on-brand, best in class content, tailored to appropriate customers

Basic Qualifications

- BA/BS preferred
- Proficiency in Excel and XML
- Strong verbal and written communication skills
- Excellent presentation and account management skills
- 3+ years’ experience of online retail, merchandising, and marketing strategies, or other relevant experience that highlights your ability to deliver results, learn new skills, and emerge as a leader in whatever you do

Preferred Qualifications

- M.B.A. preferred
- Proven track record of managing and optimizing online traffic growth from multiple sources including, direct, SEO, sponsored links, banner ads, affiliates, mobile, and email
- At least 5+ years of online retail merchandising, campaign and content creation experience
- Facility with SQL (basic queries), proficiency with HTML, CML, Excel, PowerPoint, and ability to learn in-house tools quickly
- Experience in tools or home improvement industry is a plus but not required

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