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AOR Email Manager

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Our client, a leading nonprofit in DC is seeking an experienced Email Channel Manager for a long-term, full-time, onsite contract role. This large non-profit manages an email channel that sends upward of 1 billion emails per year across 6,000 campaigns. The channel utilizes the Salesforce Marketing Cloud platform to deploy emails and it uses 5 primary agencies to create the emails. Over 60 individuals within this client are actively initiating email requests for a variety of business needs. The email channel uses Aprimo as a marketing workflow tool to manage all of the processes and checkpoints required to execute across this complex structure. Additionally, the channel has extensive data infrastructure that is managed and maintained across three main databases (Salesforce, Konnex, and IMAX). Tasks: Account management between email “Agencies of Record” (AORs) and internal business units. Account management includes, but is not limited to: • Coordinate agency relationship management such as weekly status meetings and quarterly business reviews • Assign email workflow tasks to the appropriate agency in Aprimo and complete tasks associated with account management in Aprimo. • Manage the AOR deliverables and utilization per the AOR contracts, which includes tracking agency SLA performance (performance on-time and within budget) • Ensure AOR billing matches contract SLAs, and manage intra-company billing to internal business units. Manage costs with the long term goal of cost reduction. • Improve the member experience through standardized branding, creative and implementation of best practices, including optimization for mobile readers. • Execute against standardized email guidelines and templates for use across each of the agencies, ensuring an improved member experience, efficiencies and better control over the opt-out and unsubscribe processes. • Ensure all email conforms to Client Brand Guidelines • Ongoing assessment of agency performance including survey feedback from internal clients. • Coordinate Salesforce Marketing Cloud technical support and project/program approvals as needed between the AORs and Client Email Operations. • Manage the intake process for new email campaigns, to include gathering requirements, scheduling intake meetings with email vendor, ExactTarget and providing ongoing project updates to key stakeholders and business units. • Deliver ad hoc support, documentation, presentations and other materials at the direction of the client as needed to support the Email Channel. Deliverables will include: • Scheduling of weekly status meetings (minimum of 2 weekly) and quarterly business reviews, and production of agendas for each (per assigned agency) • Workflow administration for minimum of 30 campaigns per month, including: • Using workflow templates to initiate projects • Assigning project resources • Data entry and edits • Completion of workflow • Weekly and monthly assessments (reports) of AOR deliverables and utilization • Review of minimum of 30 campaigns per month for conformance to AARP Brand guidelines, and for compliance with workflows and documentation for all phases of development including creative, email build and deploy, QC, send and reporting • Review and optimization of established templates for Account and Project Management updates on monthly basis • Administration of quarterly survey to assess agency performance and delivery of recommendations based on survey • Additional documentation for below presentations and others as needed to support the Email Channel, including: • Agency review documents (quarterly) • Campaign/project counts and agency deployments (weekly and monthly)

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