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A-VZWJP60070-Digital CRM Contractor

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Responsibilities:

• Partner with multiple stakeholders to develop online CRM communications and offer strategies that increase customer engagement, increase brand recognition, lower call volumes, and increase revenue
• Create and program CRM programs and collaborate with cross-functional teams towards identifying and moving all transactional communications from existing source systems to a centralized email platform
• Perform customer segment analysis to identify incremental revenue opportunity from existing customers through digital tactics (online, email, SMS, mobile, etc.)
• Update and present monthly summary/readout on campaign results and corresponding metrics
• Campaign auditing to confirm data integration and analyze engagement/conversion metrics
• Expire low performing campaigns and promote higher performing campaigns
• Support cross-sell campaign strategies with analytics to identify optimal offers and secondary messaging
• Cross-functional collaboration with IT, CRM, external creative agencies to develop effective transactional strategies and communicate results
• Drive campaign automation and efficiencies – including decisioning engines, image sharing, process automation tools and digital offer management
• Represent CRM on cross team meetings
• Layer in customized programs as required by the business, new initiatives and focus

• Drive product upsell, adoption & content sales through national, comprehensive revenue generation strategy
• Manage digital media & content for My Verizon and transactional email notifications including creative development, campaign set up, list segmentation, and deployment
• Provide timely, accurate, tactical planning calendars to internal customers
• Analyze campaign data to understand performance drivers
• Utilize insight to drive continuous campaign improvement

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