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A - Digital Campaign Marketing Program Manager

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Short-term: 3 months (there could be opportunity to be longer. Campaign project
manager

Work with digital marketing specialists and variety of
internal/external resources/vendors to produce market
launch and campaign deliverables including: product
collateral, banner ads, emails, posters, and alias creation

Manage all projects from the information-gathering stage
through concept and production stages to final produced
marketing assets

Serve as TI brand steward for all internal and external
documents and web sites

Manage trade show content and logistics as required.

Manage budget (if applicable).

Ability to produce results within tight timeframes
across multiple projects at any one time (multitasking)

Harmonious teaming with designers, writers, TI
Studios and both print and on-line production
specialists

Maintaining quality control and handling proofing of
printed & on-line material

Ability to influence and manage multiple people/
vendors without direct reporting

Strong project management and ability to establish,
observe and manage competing priorities

Implement product marketing and applications portal
enhancements and the creation of campaign landing
pages

Work with Launch team to ensure seamless handoff
after product launches in order to effectively manage
ongoing Digital Storefront updates

Align with the regional Internet Marketing teams to
ensure consistency across web content

Implement SEM/SEO recommendations as identified by
Digital Marketing program managers

Submit database changes, troubleshoot platform and
system malfunctions (PERKs)

Optimize, research and implement parameters for the
business

Serve as point of contact and implement TI.com
projects on behalf of team

Pull and report on campaign , program and complex
digital storefront metrics.

Ability to produce results within tight timeframes across
multiple projects at any one time (multitasking)

Overall understanding of web structure and systems
(eMSG, LitDB, Galileo), as well as IMS, SMIT and other
backend processes (STARS, Kintana, Projects)

Ability to learn how to use a content management system
(TeamSite, LiveSite), SiteCatalyst for web metrics and
CAR for customer insights

Knowledge of SEM/SEO process

Basic understanding of web user experience including best
practices and ability to consult

General understanding of the business, priorities and
where digital marketing can add value

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