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2 x Strategy & Research Analysts

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6 month contract

1.Accurate planning and forecasting to enable channels to hit targets

2.Scheduling analysis to maximise audiences for programmes

3.Programme financial analysis to optimise use of channel budgets

4.Reporting of viewing & value to ensure business has early warning of performance issues

5.Programme research to help create / develop content worth paying for

6. Insights on UK viewers & viewing behaviour to inform programming that engages viewers

Business areas supported:

·Senior management of entertainment channels

Commissioning & Acquisitions


·Finance (for Channels)

·Channel and programme research for:

Strategic Planning Group

Channel Operations


Job Description
To support the Strategy & Research Senior Analyst in producing regular reports, bespoke analysis, and ad hoc commissioned research

Respond to ad hoc requests from the channel teams regarding ratings analysis

Regular projects / deliverables:

Produce all daily, weekly and monthly reports timely and accurately

Assist with the Content Tracker study of channel value

oAssist with the Programme Passion study of programme appreciation

·Assist with the development of new viewing and value measurements such as the ‘Talk Track’ total word of mouth communication measurement, and social media monitoring

Work closely with the Schedulers to provide:

·Accurate forecasts of programme ratings

·Analysis on optimal slots for launching new series

Work closely with the Commissioning and Acquisitions teams to:

-Provide viewer feedback and ratings analysis on programmes

-Provide ratings evaluations of new programmes

-To work on broader, more strategic channel projects using all resources available to the Strategy & Research team

-To follow Sky’s health and safety policies and procedures; report any safety issues to line management; and participate in Sky’s objective to be a safe and healthy workplace.

Role Profile

·Ideally experience and knowledge of:

-Working in media, preferably at a TV broadcaster

-BARB and audience measurement

-Questionnaire writing

-Online research panels

Ability to:

-Analyse data and condense findings down to concise conclusions

-Work on multiple parallel running projects

-Work quickly and accurately

-Use Microsoft Office (Excel, PowerPoint and Word)
Demonstrable passion for and understanding of:

·UK programming

·Have an enquiring mind that thrives on new challenges and a dynamic environment

·Highly numerate with a high level of attention to detail

Additional information:

Candidate would need around 2 years experience working in UK Media industry

Day-to-day activities: Research/emails/financial analysis/market analysis

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