Primary Duties and Responsibilities:
Under the general direction of the Category Vice President and senior team, you will:
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Hasbro’s US Marketing Team has immediate needs for talented marketers who are poised to lead the execution of strategy for assigned brands. In collaboration with the global marketing team, you will develop annual marketing plans and long-term vision for execution to achieve revenue and profitability targets. You will develop the overall platform P&L for assigned brand and establish marketing budget based on product revenue and profit targets. You will ensure executional excellence, managing project completion on time and budget. You will partner with the Customer Marketing division in the development of annual trade/promotional opportunities. Finally, you will provide day-to-day marketing program execution to support all tactics, as appropriate.
Develop by market business plans to achieve brand targets responsible for in-market revenue and profitability within context of brand positioning. Establish in market marketing mix for assigned category/brand(s). Gather competitive activity and retailer requirements. Input brand product needs including needed price points and target retail margins. Develop a comprehensive by brand/item media plan. Execute and manage a fully integrated marketing plan. Provide strategic input to Global Brand team on key item drivers to address local market needs. Establish local market advertising mix plan and manage local market commercial adaptation. Develop and manage media plans and spending by brand, considering product movement and inventory levels. Commit media dollars to support programming. Implement in-market consumer promotions program consistent with brand strategy. Plan and direct implementation of all Trade and account-specific promotional programs to achieve business goals. Develop annual trade calendar for all major accounts in support of brand/item plan.