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#18075 Digital Marketing Coordinator

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Our client is embarking on a bold digital agenda leveraging new/emerging information digital technologies and channels. We see digital technologies as a key tool to helping people on their path to better health and empowering the consumer to navigate the world of pharmacy care and manage their chronic conditions. The company is committed to a transformational digital investment profile to create unmatched consumer experiences, both online and in our stores. Digital technology will enable us to augment the pharmacist interaction to ensure that consumers benefit from our medication expertise and have the best chance of living a healthier life. In support of our new strategic agenda, we are looking for great people to complement the strong team we've got already. This is a great opportunity for anyone excited to be on the ground floor of some serious digital innovation aimed at driving business growth and also changing the face of health care in this country.

The Digital Marketing Coordinator will serve as a project manager for the corporate website redesign. The redesign will encompass a new look and feel, robust content and enhanced functionality. This individual will work closely with both external (creative agency) and internal partners spanning multiple business units including corporate communications, marketing, and brand. This is a key role in that there is an opportunity to bolster CVS’ presence as a thought leader in the healthcare space and demonstrate that it is making a relentless commitment to making health care better through its products, services, and extensive list of proof points.

In this position, the Digital Marketing Coordinator will oversee the evolution of the newly redesigned site—including the launch and subsequent optimization, which will include testing, maintenance/updates, and future enhancements/releases.

PRIMARY DUTIES AND RESPONSIBILITIES:

  • Oversee all project management aspects associated with the corporate website redesign launch, maintenance/updates and future enhancements/releases 50%
  • Review all creative and content of the site for accuracy 20%
  • Coordinate test plans, maintain test schedule and track results 20%
  • Participate in other digital initiatives, as required 10%
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