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10442-1 Sr. Marketing Mgr - AMAR Webstore

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Our Client is seeking a talented, self-directed Marketing Manager to generate awareness and adoption of an online store. This role will be responsible for executing programs that drive customer acquisition for their online store platform.

We are looking for an experienced marking manager to drive growth for this business. In this role you are responsible for executing marketing programs both online and offline to drive both broad awareness of our client's through events and inbound marketing tactics as well as for managing external partners and paid channels to drive customer acquisition. It is expected that the person in this role will innovate and take ownership of new ideas as the business evolves.

This is a unique opportunity to work in a fast paced, entrepreneurial work environment where you’ll play a key role in an exciting, industry-leading eCommerce business.

Key Responsibilities:

Plan and execute marketing campaigns and oversee their full lifecycle

Manage the following marketing channels: Paid Search, Online Display, and Email

Develop and manage comprehensive B2B lead generation campaigns and programs

Develop marketing automation programs to facilitate direct sales; including the email content and automation rules for nurture and triggered email campaigns.

Plan and execute events including: trade shows, industry speaking engagements, and customer outreach

Own online webinars and events, develop a comprehensive webinar plan and calendar

Make data driven decisions and provide detailed analysis of our marketing spend. Request and justify additional marketing spend to hit goals

Work with external consultants and vendors to execute key strategic projects. Report on project progress and performance and ensure that agreed upon deliverables are met.

Basic Qualifications
3+ Years of paid search management experience
3+ Years of online media buying experience
Familiarity with HTML
Marketing automation experience; knowledge of Marketo or a similar marketing automation platform preferred.
Experience managing online webinars and events
High attention to detail including precise and effective customer communications and a proven ability to manage multiple, competing priorities simultaneously
Bachelor’s degree in marketing, business, or a relevant field of study.
Ability to work independently and autonomously

Preferred Qualifications
5+ Years of online media buying and marketing experience
Direct response background
A/B Testing - experience with Test&Target or a similar testing tool
Experience with Adobe SiteCatalyst and Discover
Experience with Marketo
Experience with Salesforce
Experience organizing participation at external events and tradeshows
A strong design aesthetic

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