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6313 - eCommerce Merchandising/Marketing Associate Manager

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  • Manage all aspects of online product management and merchandising presentation, including: gathering assets, product set up, product landing pages, product categorization, in season management of merchandising presentation, and merchandising assortment optimization
  • Ensure that the appropriate processes are in place at all times for effective web content management for product copy, images, video, etc. for eCommerce and other online sales
  • Ensure accuracy of data to meet legal and QA requirements across online channels
  • Work with the eCommerce Sr. Manager and product planner to develop and ongoing assortment plans; implement online product strategies to achieve sales, inventory turn and gross margin goals, in line with market and consumer trends, competition and customer demands.
  • Understands, tracks and provides merchandising direction based on industry trends / competitive analysis
  • Assist eCommerce Sr. Manager in analyzing business performance to drive growth. This includes creating reports, analyzing sales data and making appropriate recommendations based on data analysis
  • Coordinate with eCommerce product planner to generate and review sales reports that will identify product trends and opportunities in key categories
  • Work closely with eCommerce and marketing teams to plan seasonal marketing features based on key brand initiatives, seasonality, forecasts, selling trends, and available inventory.
  • Develop and implement merchandising strategies to support key marketing communications such as email, online, and social media campaigns

    Key Relationships

  • Collaborate with the product planning manager and assist in providing recommendations and support to forecast traffic, conversion, demand, etc
  • Partner with internal analytics teams to leverage learnings and evolve strategies to improve on-site metrics including conversion rate, abandonment rate, and AOV
  • Work closely with internal experts and third party vendors to identify and troubleshoot problems, and identify and execute against enhancement opportunities
  • Work with eCommerce team & CRM manager to ensure appropriate support is in place for corporate wide campaign support
  • Partner with internal IT team to constantly monitor and optimize internal content management systems.
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