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23512 - Sr. Manager/Sr. Specialist, Senior Manager.Content Strategy.

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My client has an immediate need for a Senior Content Strategy Manager to lead the website design for a new seed and crop protection company. This project is to develop a new site to support a new company that is a merge of 3 existing brands. Need to ensure the foundation is set for both the initial release and subsequent releases. The project will be split up into two parts- a define and design phase.

Job Duties/Responsibilities:

Define Phase:
o Content Planning workshop (to obtain inputs to taxonomy, content types, site map, KKE criteria, Release 1 content) 
o Current state audit (detailed audit of content types to expand on the high-level audit work completed during the discovery phase) 
o Definition of the Content Model – content type definitions 
o Taxonomy – initial taxonomy structure (categories/subcategories with focus on Rel 1) identifying values as available, 
o Creating a metadata and tagging strategy 
o Contribution to site map (collaboration with UX team) 
o Coordinating inventory (preferably generated by IT from existing web server, otherwise crawled using screaming frog), defining KKE criteria and KKE templates for the client to complete, 
o Define high-level content migration plan (not the migration matrix) in collaboration with tech 
o Supporting and collaborating with an additional content strategist (the responsibilities above will be divided between 2 content strategists 


Design Phase 
o Contribution to site map (collaboration with UX team) 
o Definition of the Content Model – module library (define content annotations for each of the designed components) 
o Taxonomy (final structure, values, updates to Metadata and Tagging Strategy) 
o Defining Content Governance Plan and workflows in coordination with larger Digital Governance track 
 

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