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6355 - CSM Manager

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Key Job Responsibilities

  • Work in unison with sales team, management, brand teams and merchandising in the development of programs to ensure we maximize brand goals as well as account objectives.
  • Act as liaison to brand teams in the communication and coordination of strategic account initiatives, consumer insights, retail trends and marketing opportunities.
  • Develop UNIQUE marketing programs and product initiatives that help the account differentiate themselves from the competition.
  • Influence product development through line review input to be sure direction meets account strategic needs and expectations.
  • Provide direction for exclusives product strategies to ensure product development is aligned with account strategies and to maintain sku count efficiencies.

    Trade Merchandising

  • Identify optimal means to merchandise and communicate all key brand initiatives at key account sites. Work with Trade Merchandising and visuals team in the approvals and execution process.
  • Be the key account merchandising expert.
  • Set objectives and strategies for the Trade Marketing group on an ongoing basis.
  • Understand and communicate to internal Management and brand teams the coming seasons’ objectives. Create opportunities based on information where appropriate.
  • Act as the point of contact in the communication and planning of all in store activity for all brands.
  • Create relationship that facilitates ongoing partnership between account marketing and CSM team.
  • Be the expert on account marketing vehicles.
  • Partner with team to develop strategies that complement in-store activation in order to deliver fully integrated 360 marketing campaigns that communicate “one voice” to consumer.
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