Created Sep 25, 2013 6355 - CSM Manager 0 people like this description Like New search Email Key Job Responsibilities Work in unison with sales team, management, brand teams and merchandising in the development of programs to ensure we maximize brand goals as well as account objectives. Act as liaison to brand teams in the communication and coordination of strategic account initiatives, consumer insights, retail trends and marketing opportunities. Develop UNIQUE marketing programs and product initiatives that help the account differentiate themselves from the competition. Influence product development through line review input to be sure direction meets account strategic needs and expectations. Provide direction for exclusives product strategies to ensure product development is aligned with account strategies and to maintain sku count efficiencies. Trade Merchandising Identify optimal means to merchandise and communicate all key brand initiatives at key account sites. Work with Trade Merchandising and visuals team in the approvals and execution process. Be the key account merchandising expert. Set objectives and strategies for the Trade Marketing group on an ongoing basis. Understand and communicate to internal Management and brand teams the coming seasons’ objectives. Create opportunities based on information where appropriate. Act as the point of contact in the communication and planning of all in store activity for all brands. Create relationship that facilitates ongoing partnership between account marketing and CSM team. Be the expert on account marketing vehicles. Partner with Dot.com team to develop strategies that complement in-store activation in order to deliver fully integrated 360 marketing campaigns that communicate “one voice” to consumer.