Insourcing Analytics to Save Millions

Aquent Aquent

NEEDS

A large American auto manufacturer wanted to bring their outsourced digital analytics support back in-house, away from external agencies. To do so, they sought a creative sparring partner who was willing to listen to their needs and challenge them with fresh ideas and solutions.

SOLUTION

We recruited the brightest talent from area agencies and assigned six dedicated digital experts onsite. Created as a centralized resource, this Aquent team was assigned lead roles with direct interface to brand leadership and their marketing teams. Over the past year, the team has become trusted champions for the brands and, more importantly, has offered significant insights that contribute to their digital success. As one client executive put it, “Aquent didn’t come in and ‘go native’ with the brands.”

RESULTS

Aquent is saving the client millions of dollars a year. With the team and reporting structures in place, the client has begun unwinding their contractual commitments with their external agency partners. This has also allowed the client to control the data, the analysis, and enhance their brand relationships.

In addition, our insights are helping shape the client’s marketing strategy, and our evaluation of their digital footprints helps validate where the opportunities are for sales — whether the opportunities are with new consumers or returning, loyal clients.

The client was delighted with their Aquent talent. On the heels of this success, they reached out to Aquent to build a global team to parallel the US-based team.

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