GROWING AN EMAIL MARKETING TEAM TO ADDRESS INCREASED CAMPAIGN VOLUME

Aquent Aquent

NEEDS

To acquire new customers and cross-sell additional products and services, one of the largest consumer banks in the U.S. needed to increase their email campaign volume in the coming year by 20%. To do so, the client needed to quickly grow their digital marketing team.

SOLUTION

Aquent was selected to partner with the bank’s digital delivery team, the group within marketing services responsible for managing campaigns, coding, creating, and deploying client-facing emails. That team utilizes marketing automation, as well as analytics and email deployment tools that required fluency with cutting-edge marketing technology capabilities.

Although the client is located in a challenging talent market and had an aggressive hiring timeline, Aquent was able to quickly identify and place high-quality talent on the team within weeks. That talent included vetted freelance staff - email campaign managers, digital delivery leads, email developers, and email content managers.

To fill the roles in such short order, Aquent agents utilized their strong network of digital talent in the local market and their deep understanding of the client’s digital delivery group and their needs.

RESULTS

The client reported that the talent provided were critical to supporting the company’s strategic priority and were fully integrated into the marketing services group. By all accounts, their performance was so impressive that management plans to convert them to permanent headcount in the near future.

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