Developing new brand identity

Aquent Aquent

NEEDS

A well-known manufacturer of air compressor systems was planning to spin off its security solutions division to create a standalone global safety and security company. The firm’s security solutions division had a rich history with centuries of innovation and brand equity. The story of brands that helped to shape the security industry now had to be transformed into a unique narrative for its future business.

SOLUTIONS

Aquent assembled a flexible team consisting of production artists, a communications manager, a copywriter, a proofreader, a quality assurance specialist, and a digital designer to update all of the firm’s legacy communications and created fresh content to reflect their new identity.

RESULTS

The firm was able to quickly and cost-effectively overhaul all of their marketing and communications materials to demonstrate their new brand.

Recent Case Studies

INSOURCING ANALYTICS TO SAVE MILLIONS image

INSOURCING ANALYTICS TO SAVE MILLIONS

Aquent provided high‑caliber digital marketing experts to save the client millions of dollars and extend the client’s brand to improve web assets.

Creating online learning materials image

Creating online learning materials

Aquent helped one of the nation's largest publishers of educational materials to launch profitable new online learning materials.

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