Developing new brand identity

Aquent Aquent


A well-known manufacturer of air compressor systems was planning to spin off its security solutions division to create a standalone global safety and security company. The firm’s security solutions division had a rich history with centuries of innovation and brand equity. The story of brands that helped to shape the security industry now had to be transformed into a unique narrative for its future business.


Aquent assembled a flexible team consisting of production artists, a communications manager, a copywriter, a proofreader, a quality assurance specialist, and a digital designer to update all of the firm’s legacy communications and created fresh content to reflect their new identity.


The firm was able to quickly and cost-effectively overhaul all of their marketing and communications materials to demonstrate their new brand.

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