Driving Customer Traffic at Dell

Aquent Aquent

NEEDS

Dell SecureWorks needed online components for their holiday security awareness campaign. They needed assets that would be easily identifiable to drive customer security awareness and to drive employees to the webcast. In addition, Dell SecureWorks wanted to show the Kill Chain framework in a simple, easy-to-view digital document.

SOLUTION

Aquent Studios designed social media tiles for Twitter and Facebook campaigns to raise awareness and drive customers to the holiday shopping security information and the Dell SecureWorks Advanced Incident Investigation webcast. To show the Kill Chain framework in a visual way, Aquent Studios created an infographic displaying the workflow that advanced threats employ.

RESULTS

Successful customer communication resulted in increased customer traffic and security awareness, and high employee attendance at the webcast.

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