Creating Efficiencies for One of the World's Biggest Entertainment Sites

Aquent Aquent

NEEDS

MSN Entertainment receives millions of clicks per day. Keeping one of the world’s busiest websites relevant, engaging, error-free, and on brand is a huge job. Microsoft’s MSN team partnered with Aquent Studios to execute site content for MSN Entertainment.

SOLUTION

Aquent Studios worked with Microsoft to produce relevant, timely editorial content, which was uploaded and published on several of the Entertainment properties. The Aquent Studios team ensured editorial accuracy and brand compliance, including:

  • Editing
  • Image selection and production
  • Web production
  • Project management

RESULTS

As MSN viewership continues to grow, the Studios team is scaling to meet the demand. We add the resources necessary to support the ever-expanding content and infrastructure needs of the site. In a complex role, Aquent Studios has proven to be a solid partner that delivers every day of the week—to our client, and to millions of site visitors around the world.

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